Wherever you're going. Whatever the weather.

Winter isn't defined by one landscape, but by the conditions that shape it. Rain soaked streets. Fog softened parks. Wind swept open spaces. Concrete meeting forest. Inspired by the places Jisoo naturally gravitates towards across Seoul from the parks she returns to, to the trails she hikes the campaign reveals a city where nature and urban life exist side by side.

By transforming these familiar environments into immersive, atmospheric landscapes, we turn the changing conditions of winter into a world that feels distinctly Jisoo authentic, unexpected and always in motion.