SALOMON x GR10K VASSAL
Scottish chants were made by masses, resonating as a remedy for solitude. No battle is conducted alone, voices merge together into a symphony of resilience, amplifying each other’s strength. Salomon Vassal captures the essence of endurance, infused by natural and physical endeavor. It embodies the harmony of mud and voices, a testament to the power of collective effort.
The campaign for this collaboration was shot in a marble cave in Tuscany, Italy where a tug of war team performed a slow intense game in the mud over-testing soles’ grip and color solidity.
GR10K produces aspirational platforms for fashion dis-alignment, critically re-purposing concepts from tactical to workwear into diverse cultures. GR10K and Salomon re-join forces with the presentation of Salomon 01 Vassal, a reduced word interpolating Assault and Venture.
GR10K Collection
ABOUT GR10K
GR10K IS A SPIN-OFF of a military and workwear uniform and garments factory. Taking expertise, technology and aesthetic references, it works as a fashion proxy to gather and exploit fields of fabric application and workwear. GR10K does not have a fixed identity. Playing with the grounds of corporate and industrial creativity, and their de- programming of creative subjectivity, GR10K is organised and structured as an anti-identitary collaborative group.